...assumes that behavior results from conscious choices among alternatives whose purpose it is to maximize pleasure and minimize pain. Together with Edward Lawler and Lyman Porter, Victor Vroom suggested that the relationship between people's behavior at work and their goals was not as simple as was first imagined by other scientists. Vroom realized that an employee's performance is based on individuals factors such as personality, skills, knowledge, experience and abilities. Show The theory suggests that although individuals may have different sets of goals, they can be motivated if they believe that:
The theory is based upon the following beliefs: ValenceValence refers to the emotional orientations people hold with respect to outcomes [rewards]. The depth of the want of an employee for extrinsic [money, promotion, time-off, benefits] or intrinsic [satisfaction] rewards). Management must discover what employees value. ExpectancyEmployees have different expectations and levels of confidence about what they are capable of doing. Management must discover what resources, training, or supervision employees need. InstrumentalityThe perception of employees as to whether they will actually get what they desire even if it has been promised by a manager. Management must ensure that promises of rewards are fulfilled and that employees are aware of that. Vroom suggests that an employee's beliefs about Expectancy, Instrumentality, and Valence interact psychologically to create a motivational force such that the employee acts in ways that bring pleasure and avoid pain. References
Find us onVictor Harold Vroom created the Expectancy Theory of Motivation in 1964. His study of psychology has shed light on how people behave in the workplace, particularly when it comes to motivation, leadership and decision-making. Listen to this article on TSW’s skills development podcast, Learn Practice Perform. What is Vroom’s Expectancy Theory?It works on the assumption that people will choose to maximise pleasure and minimise pain. This means that people will behave in a way that results in the best outcome or reward. The theory is dependent on the idea that the more an employee values the outcome, the more motivated they will be to achieve it. The more effort they put in to succeed, the more certain they are of getting that satisfying reward. To make the connection between motivation, effort and performance, Expectancy Theory has three variables: Expectancy, Instrumentality and Valence. What are Expectancy, Instrumentality and Valence?These are all links in the chain of motivation – if one of these links is weak, then your employee will not be motivated, so you would need to find the problem and resolve it to achieve the outcome. Expectancy (E)If an employee puts in the effort, they expect a certain result. If they do not get that result, they will not be motivated to make the effort again and so will not be satisfied with the outcome.
How can managers help employees get the results they expect?
Instrumentality (I)Your employee might make the effort and get the expected result but if they do not believe that the result is instrumental in getting the reward, they will not be motivated. And so the outcome is not achieved and your employee is not satisfied. It is important to note though, that the reward might not always be what the employee expected at first. For example, if they learn new skills in an effort to earn a promotion but that employee is not rewarded with the position they want, they will still have those skills which might result in them getting promoted in the future or recruited for a more senior role in another company.
How can managers help employees understand that the result is instrumental in getting a satisfactory outcome?
Valence (V)Valence is how much the outcome is valued, if at all. The more an employee values a certain reward, the more satisfied they will be with their efforts. A reward doesn’t have to be a grand gesture, it just has to be meaningful to the employee – whether that’s a bonus, extra time off or simply a bit of recognition.
The Valence can be categorised by:
The Valance can only be motivating if the employee would prefer having the outcome, to not having it. Say an employee makes the effort, gets the expected result and believes that the result is instrumental in achieving the outcome. But if the value of the reward doesn’t appeal to them – if they aren’t satisfied with the outcome – the employee will not be motivated. It’s important to make it clear to your employee that their effort will have a satisfying outcome or reward that they value. This establishes trust and paves the way for the rest of the chain of motivation to succeed. So, the chain (or equation) of Vroom’s Expectancy Theory is as follows:
Motivational Force (MF) = Expectancy (E) x Instrumentality (I) x Valence (V) If either E, I or V are zero, then the equation fails, and this indicates that motivation is low or non-existent.
For example, it could be that an employee does not believe they have enough time to perform a task well, which means their effort will not result in a satisfactory outcome. After all, who would be motivated to work hard on something that is doomed to fail? Solving the problem behind the lack of motivation will restore employees’ expectations, prove their instrumentality and/or help managers better understand the value their staff place on the organisation’s rewards. How to use Vroom’s Expectancy Theory to increase motivation and performanceManagers can assess whether their employees understand what they need to do to get the desired outcome. Clarifying their role can be a way to make sure staff are aligned and understand what they need to do.
For example, say a manager tasked their employee with producing an advertising campaign, which would get them the bonus they wanted as a reward (Valence). According to Vroom’s Expectancy Theory, the employee must believe the task is achievable, in order for them to put the effort into it. If the task is doable, the employee will be keen to perform well in anticipation of the bonus (Expectancy). The employee must also believe that the effort they put in will get them the desired outcome (Instrumentality), so the organisation must deliver on the outcomes it promises. Luckily, our example organisation bestows rewards often, so due to the employee’s trust and hard work, the advertising campaign is engaging and performs well, and so the employee earns that satisfying bonus – and rightly so! Advantages and disadvantages of using Expectancy TheoryAdvantages:
Disadvantages:
While Vroom’s Expectancy Theory allows both the business and staff to meet their objectives by focusing on a meaningful reward or outcome, it shouldn’t be the only theory you lean on. |